Social media cleaning trends


Social Media Cleaning Trends: How They’re Shaping the Domestic Cleaning Industry in 2025


As a cleaning business owner, we're always keeping an eye on trends in the domestic cleaning industry, and lately, social media has become a game-changer. Platforms like Instagram, TikTok, and Pinterest are shaping how people view cleanliness and inspiring new ways of cleaning our homes. From DIY cleaning hacks to professional cleaning tips, social media is bringing a fresh perspective on how we maintain our living spaces.

In this blog, we share the top social media cleaning trends that are taking the UK by storm and how you can use them to keep your home sparkling clean. Whether you’re someone who loves cleaning or needs a bit of motivation to get started, these trends can give you fresh inspiration for keeping your home spotless!


1. The Rise of CleanTok: Quick & Effective Cleaning Tips

If you haven’t heard of CleanTok yet, you’re missing out! TikTok is home to an endless stream of bite-sized cleaning videos that offer simple, quick, and often surprising ways to get your home in tip-top shape. CleanTok has become one of the hottest trends, and it’s perfect for those who need a little cleaning inspiration but don’t want to spend hours on it.

From using simple kitchen ingredients like vinegar and baking soda for deep cleans to tackling specific tasks like sofa cleaning or carpet care, CleanTok is loaded with advice. As a cleaning service based in the UK, we often get requests from customers who have seen these tips and want us to implement them for a more thorough and professional finish. Why not try them yourself for a DIY cleaning day or call us in for a deeper clean after experimenting?

Pro Tip: Save your favourite CleanTok videos and try to incorporate them into your own cleaning routine. You’ll be amazed at how effective some of these quick hacks can be.


2. Minimalist Cleaning: Less Is More

Minimalism is a lifestyle trend that’s also taking the cleaning world by storm. Inspired by decluttering gurus on social media, more people are embracing a minimalist approach to their homes and their cleaning routines. The idea is to reduce clutter, simplify cleaning tasks, and create a calm, peaceful environment.

Minimalist cleaning often means fewer cleaning products—just the basics like a multi-surface cleaner and a trusty vacuum. Social media platforms show that less is more when it comes to keeping your home clean, and the key is maintaining a clutter-free space so that cleaning doesn’t feel like a chore.

Pro Tip: Declutter first, and then clean. A tidy, organised space is quicker to clean and much more relaxing to live in. If you need help creating a minimalist home or want to give your space a total reset, give us a call for a professional deep clean.


3. Eco-Friendly Cleaning: Green Cleaners Are In

Sustainability is no longer a trend—it’s a movement, and cleaning is no exception. Social media influencers and eco-conscious homeowners are sharing tips on how to create a greener home using natural cleaning products that are kind to the environment. Ingredients like lemon, vinegar, and essential oils are making a big comeback as eco-friendly alternatives to harsh chemicals.

Pro Tip: If you want to make your cleaning routine more eco-friendly, try swapping traditional cleaners for green alternatives. We’re also happy to use your natural products when we clean your home.


4. Deep Cleaning Challenges: A New Way to Tackle Grime

Social media challenges are a fun way to get people involved in cleaning their homes. From #CleanWithMe to deep cleaning challenges, these trends encourage people to take on big cleaning projects that they might have been avoiding. Whether it's cleaning out the fridge, scrubbing the oven, or tackling the dreaded bathroom tiles, there’s always a new challenge to participate in.

These deep cleaning challenges often go viral because they not only inspire but also motivate individuals to tackle the most daunting cleaning tasks. If you’re feeling overwhelmed by your home’s cleanliness, try following one of these social media challenges to break it down into manageable chunks.

Pro Tip: If you love the idea of a deep cleaning challenge but just can’t seem to find the time, don’t hesitate to reach out to us! Our professional cleaning team is always ready to step in and tackle the toughest jobs with expert care.


5. Cleaning with Aromatherapy: Scented Spaces for Relaxation

Aromatherapy cleaning has gained traction, with influencers showcasing how cleaning with essential oils can bring a sense of calm and relaxation to your home. The trend involves incorporating pleasant, soothing scents into your cleaning routine, whether that’s using lavender-scented cleaners or adding a few drops of eucalyptus oil to your mop bucket.

The added benefit of this trend is that it creates an atmosphere of wellness in your home, which is a major draw for many UK households. Whether you’re cleaning the bathroom or wiping down surfaces in your kitchen, the right scent can make a significant difference in the overall vibe of your space.

Pro Tip: Next time you clean, add a few drops of your favourite essential oil to a damp cloth.  Not only will your home smell amazing, but it will also create a peaceful environment.


6. Cleaning in Style: The Return of Retro and Aesthetic Tools

When cleaning supplies were once seen as purely functional, social media has brought a new focus to aesthetics. Trendy cleaning tools, such as sleek, vintage-style brooms or beautifully designed spray bottles, are now a part of the cleaning landscape. Instagram and Pinterest are full of gorgeous cleaning setups that show how you can make cleaning a more enjoyable, stylish experience.

If you’re someone who appreciates the beauty in everyday objects, using aesthetically pleasing cleaning supplies can motivate you to clean and elevate your space. While the functionality is key, the look and feel of your cleaning tools can make a real difference in your cleaning routine.

Pro Tip: Invest in cleaning tools that you find visually appealing. Whether it’s a stylish mop, unique sponges, or an elegant vacuum cleaner, adding beauty to your cleaning process can boost your mood and motivate you to get to work.



Social media has revolutionised the way we approach cleaning, transforming it from a mundane task into something creative, fun, and even therapeutic. From minimalist cleaning to eco-friendly solutions, these trends are making their way into the homes of people across the UK. Whether you love to clean or need some professional help, these trends can inspire you to make your home a cleaner, more enjoyable place to be!


by Danielle Navarro 29 June 2025
The Dark Side of Viral Cleaning Hacks: What TikTok Won’t Tell You! In the age of social media, cleaning has gone from a chore to a trend. Platforms like TikTok, Instagram, and YouTube are full of cleaning hacks, DIY solutions, and “CleanTok” time-lapses that promise miraculous results with minimal effort. But while some of these tips are genuinely helpful, others are risky, misleading, or even dangerous. As a professional domestic cleaning company, we’ve seen first hand the consequences of viral cleaning advice gone wrong. Here’s what you—and your home—need to be cautious about. 1. Mixing Chemicals = Hidden Danger One of the most common (and dangerous) mistakes seen in viral videos is mixing household cleaners without understanding the chemical reactions involved. Examples: Bleach + vinegar = chlorine gas (toxic when inhaled) Bleach + toilet cleaner = fumes that can burn the lungs Baking soda + vinegar = dramatic fizz, but neutralizes both and does little actual cleaning Just because it foams or smells fresh doesn’t mean it’s effective—or safe! 2. TikTok = Entertainment, Not Expertise Many creators aren’t cleaning professionals. Their content is often designed for views and likes, not safe or effective results. Unvetted advice : Some “hacks” are based on myths or half-truths. One-size-fits-all tips : Using lemon on stone surfaces, for instance, can etch and damage natural materials like marble or granite. Overuse of products : Soaking fabric in disinfectants may lead to skin irritation or fabric damage. Your home deserves more than internet guesswork! 3. Damage to Surfaces & Appliances What looks satisfying in a 15-second video can cost you in repairs. Common Issues: Magic erasers scratch glossy or delicate surfaces if used too harshly. Toilet cleaning bombs (often with blue food dye) stain ceramic and plastic. Foil in the dishwasher trick (to make cutlery “shinier”) can void your warranty or harm filters. What seems like a “cheap trick” can become an expensive mistake! 4. Wasteful or Overcomplicated Routines Some viral hacks involve multiple steps or excessive use of products you don’t need: Using six products where one will do Cleaning routines that take 3–4 hours daily —unrealistic for most Highly fragranced items that trigger allergies or asthma in small homes with poor ventilation Minimalism often wins. Less product, more technique! Safer Alternatives: What We Recommend Instead of jumping on the latest trend, try: Microfibre cloths + warm soapy water for most surfaces Using eco-certified, fragrance-free products for kitchens and bathrooms Following manufacturer guidelines for ovens, floors, and furniture Consulting a professional (like us!) for deep cleans, limescale build up and maintenance cleans Final Thought TikTok hacks might look impressive—but they’re no substitute for real knowledge, experience, and care. At Cleaning Queen, we love innovation—but only when it’s safe, proven, and actually effective. Let’s leave the entertainment to influencers and the elbow grease to the experts!
Clear your mind
by Danielle Navarro 30 May 2025
The Mental Health Benefits of a Clean and Tidy Home In today's fast-paced world, maintaining a clean and tidy home can often feel like a daunting task. However, the benefits of a well-organised living space extend far beyond aesthetics. Numerous studies have shown that a clean home can significantly improve mental health and overall well-being. Let's explore the mental health benefits of keeping your home clean and tidy, supported by facts and expert insights. 1. Reduction in Stress and Anxiety A cluttered environment can lead to increased levels of stress and anxiety. According to a study published in the journal Personality and Social Psychology Bulletin, individuals with cluttered homes exhibited higher levels of the stress hormone cortisol. By maintaining a tidy space, you can create a calming environment that reduces stress and promotes relaxation. 2. Improved Focus and Productivity A clean home can enhance your ability to focus and be productive. Clutter can be distracting and overwhelming, making it difficult to concentrate on tasks. A study by Princeton University Neuroscience Institute found that physical clutter in your surroundings competes for your attention, resulting in decreased performance and increased stress. A tidy home can help you stay organized and focused, boosting productivity. 3. Enhanced Mood and Happiness A clean and organised home can positively impact your mood and overall happiness. The act of cleaning itself can be a form of physical activity that releases endorphins, the body's natural mood elevators. Furthermore, a tidy space can create a sense of accomplishment and satisfaction, contributing to a happier state of mind. 4. Better Sleep Quality A clean bedroom environment is conducive to better sleep quality. The National Sleep Foundation recommends keeping your bedroom tidy and free of clutter to promote restful sleep. A clean and organized bedroom can help you relax and unwind, leading to improved sleep patterns and overall well-being. 5. Boosted Immune System Maintaining a clean home can also have physical health benefits that indirectly support mental health. Regular cleaning reduces the presence of allergens, dust, and germs, which can strengthen your immune system. A healthier body often leads to a healthier mind, reducing the risk of illness-related stress and anxiety. Conclusion The mental health benefits of a clean and tidy home are undeniable. By creating a clutter-free and organised living space, you can reduce stress, improve focus, enhance mood, and promote better sleep. Embrace the positive impact of cleanliness on your mental well-being and enjoy a happier, healthier life. If you need help achieving this please contact us for a free quote, we are more than happy to help. All you need to do is click on the "Get a free quote" button at the top and let us know your details. Thank you for reading, enjoy the rest of your day! Cleaning Queen HQ 
Free yourself from outdated expectations!
by Danielle Navarro 7 May 2025
The Guilt of the Modern Homeowner – Why it's time to break free from outdated expectations At Cleaning Queen we’ve spent years helping families and individuals across the UK bring calm to the chaos of modern living. And there’s one thing we hear time and time again from our customer—guilt. In today’s fast-paced world, keeping your home spotless can feel like just one more impossible task on an already overloaded to-do list. Work pressures, school runs, household chores, weekend sports, grocery shops, meal preps, and maybe—just maybe—a few minutes of downtime for yourself? The truth is, we are all stretched thin. Yet, despite all this, many homeowners still carry a lingering sense of guilt for not managing to clean the shower, hoover the stairs, or keep the kitchen looking photo-ready. Why? The Myth of the Perfect Home We live in a time of Instagram-worthy interiors and spotless Pinterest boards. It’s easy to believe that everyone else has it all together. But behind those filters and curated feeds are real people just like you—people who also struggle to balance it all. The image of the pristine home maintained entirely by a busy, full-time working parent is not just unrealistic—it’s unhealthy. At Cleaning Queen, we say it's time to let go of that myth. A clean home is important, yes—but so is your peace of mind, your time, and your health! Time Is Your Most Precious Commodity Let’s be honest: your evenings and weekends shouldn’t be spent scrubbing tiles or tackling that growing mountain of laundry. These are moments that should be spent playing with your children, catching up with friends, or simply taking a breather with a cup of tea and your feet up. Hiring a professional cleaning service isn’t a luxury now—it’s a modern solution to a modern problem. It’s not about extravagance. It’s about choosing to spend your time wisely and investing in support that helps your household run more smoothly. You’re Not Failing—You’re Delegating Outsourcing home cleaning doesn’t make you lazy. It makes you practical. We hire professionals to fix our cars, teach our children, and cut our hair. Why should the cleanliness of your home be any different? At Cleaning Queen, we’re more than just cleaners. We’re partners in helping you create a healthier, more manageable home environment. Our team is fully vetted and care about delivering sparkling results—so you can walk through your front door and breathe easy, knowing it’s been taken care of. No More Guilt—Just a Brighter Nest So here’s our message to all the busy parents, full-time professionals, carers, and anyone simply doing their best: let go of the guilt. You don’t have to do it all. And you certainly don’t have to do it alone! We’re here to take that weight off your shoulders. Your home deserves to shine—and so do you. Interested in finding out how we can help lighten your load? Get in touch for a no-obligation quote and let’s chat about how we can make your life a little easier!
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