Social Media Cleaning Trends

Social Media Cleaning Trends: How They’re Shaping the Domestic Cleaning Industry in 2025

As a cleaning business owner, we're always keeping an eye on trends in the domestic cleaning industry, and lately, social media has become a game-changer. Platforms like Instagram, TikTok, and Pinterest are shaping how people view cleanliness and inspiring new ways of cleaning our homes. From DIY cleaning hacks to professional cleaning tips, social media is bringing a fresh perspective on how we maintain our living spaces.

In this blog, we share the top social media cleaning trends that are taking the UK by storm and how you can use them to keep your home sparkling clean. Whether you’re someone who loves cleaning or needs a bit of motivation to get started, these trends can give you fresh inspiration for keeping your home spotless!

1. The Rise of CleanTok: Quick & Effective Cleaning Tips

If you haven’t heard of CleanTok yet, you’re missing out! TikTok is home to an endless stream of bite-sized cleaning videos that offer simple, quick, and often surprising ways to get your home in tip-top shape. CleanTok has become one of the hottest trends, and it’s perfect for those who need a little cleaning inspiration but don’t want to spend hours on it.

From using simple kitchen ingredients like vinegar and baking soda for deep cleans to tackling specific tasks like sofa cleaning or carpet care, CleanTok is loaded with advice. As a cleaning service based in the UK, we often get requests from customers who have seen these tips and want us to implement them for a more thorough and professional finish. Why not try them yourself for a DIY cleaning day or call us in for a deeper clean after experimenting?

Pro Tip: Save your favourite CleanTok videos and try to incorporate them into your own cleaning routine. You’ll be amazed at how effective some of these quick hacks can be.

2. Minimalist Cleaning: Less Is More

Minimalism is a lifestyle trend that’s also taking the cleaning world by storm. Inspired by decluttering gurus on social media, more people are embracing a minimalist approach to their homes and their cleaning routines. The idea is to reduce clutter, simplify cleaning tasks, and create a calm, peaceful environment.

Minimalist cleaning often means fewer cleaning products—just the basics like a multi-surface cleaner and a trusty vacuum. Social media platforms show that less is more when it comes to keeping your home clean, and the key is maintaining a clutter-free space so that cleaning doesn’t feel like a chore.

Pro Tip: Declutter first, and then clean. A tidy, organised space is quicker to clean and much more relaxing to live in. If you need help creating a minimalist home or want to give your space a total reset, give us a call for a professional deep clean.

3. Eco-Friendly Cleaning: Green Cleaners Are In

Sustainability is no longer a trend—it’s a movement, and cleaning is no exception. Social media influencers and eco-conscious homeowners are sharing tips on how to create a greener home using natural cleaning products that are kind to the environment. Ingredients like lemon, vinegar, and essential oils are making a big comeback as eco-friendly alternatives to harsh chemicals.

Pro Tip: If you want to make your cleaning routine more eco-friendly, try swapping traditional cleaners for green alternatives. We’re also happy to use your natural products when we clean your home.

4. Deep Cleaning Challenges: A New Way to Tackle Grime

Social media challenges are a fun way to get people involved in cleaning their homes. From #CleanWithMe to deep cleaning challenges, these trends encourage people to take on big cleaning projects that they might have been avoiding. Whether it's cleaning out the fridge, scrubbing the oven, or tackling the dreaded bathroom tiles, there’s always a new challenge to participate in.

These deep cleaning challenges often go viral because they not only inspire but also motivate individuals to tackle the most daunting cleaning tasks. If you’re feeling overwhelmed by your home’s cleanliness, try following one of these social media challenges to break it down into manageable chunks.

Pro Tip: If you love the idea of a deep cleaning challenge but just can’t seem to find the time, don’t hesitate to reach out to us! Our professional cleaning team is always ready to step in and tackle the toughest jobs with expert care.

5. Cleaning with Aromatherapy: Scented Spaces for Relaxation

Aromatherapy cleaning has gained traction, with influencers showcasing how cleaning with essential oils can bring a sense of calm and relaxation to your home. The trend involves incorporating pleasant, soothing scents into your cleaning routine, whether that’s using lavender-scented cleaners or adding a few drops of eucalyptus oil to your mop bucket.

The added benefit of this trend is that it creates an atmosphere of wellness in your home, which is a major draw for many UK households. Whether you’re cleaning the bathroom or wiping down surfaces in your kitchen, the right scent can make a significant difference in the overall vibe of your space.

Pro Tip: Next time you clean, add a few drops of your favourite essential oil to a damp cloth. Not only will your home smell amazing, but it will also create a peaceful environment.

6. Cleaning in Style: The Return of Retro and Aesthetic Tools

When cleaning supplies were once seen as purely functional, social media has brought a new focus to aesthetics. Trendy cleaning tools, such as sleek, vintage-style brooms or beautifully designed spray bottles, are now a part of the cleaning landscape. Instagram and Pinterest are full of gorgeous cleaning setups that show how you can make cleaning a more enjoyable, stylish experience.

If you’re someone who appreciates the beauty in everyday objects, using aesthetically pleasing cleaning supplies can motivate you to clean and elevate your space. While the functionality is key, the look and feel of your cleaning tools can make a real difference in your cleaning routine.

Pro Tip: Invest in cleaning tools that you find visually appealing. Whether it’s a stylish mop, unique sponges, or an elegant vacuum cleaner, adding beauty to your cleaning process can boost your mood and motivate you to get to work.

Social media has revolutionised the way we approach cleaning, transforming it from a mundane task into something creative, fun, and even therapeutic. From minimalist cleaning to eco-friendly solutions, these trends are making their way into the homes of people across the UK. Whether you love to clean or need some professional help, these trends can inspire you to make your home a cleaner, more enjoyable place to be!

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New year cleans in September!

by Danielle Navarro • 3 September 2025

New year cleans in September!

Should I prep for my cleaner?

by Danielle Navarro • 4 August 2025

Whether you're welcoming a cleaner for the first time or having a regular clean, knowing how to prepare your home for a cleaning service can save time, reduce stress, and improve results. As an established cleaning company serving homes across East Anglia, we’ve compiled our top recommendations to help you get the most from every visit. We understand that not everyone is able to prep and you definitely don't have to, it's your own preference but it does save time, therefore money and your cleaner can complete more cleaning rather than tidying. Why Preparation Matters Hiring a professional cleaning service doesn’t mean you need to scrub before they arrive—but a few simple steps can help cleaners focus on the cleaning. Our customers often ask: Do I need to tidy up before a cleaner arrives? Should I leave out my own cleaning products? Will they clean around clutter or organise things? This blog answers those questions and more. 1. Tidy Up, Don’t Deep Clean You don’t need to clean before the cleaners—that’s our job! But light tidying is highly recommended. What to do: Pick up toys, clothes, paperwork, or other clutter from floors and countertops. Wash up any dishes and put away. Remove personal items from bathroom counters. Why? Tidying frees up surfaces and floors so cleaners c an vacuum, dust and polish eff iciently without needing to move lots of items. 2. Clear Kitchen & Bathroom Surfaces Kitchens and bathrooms are two of the most time-intensive areas to clean—especially in UK homes where limescale and grime build up quickly. What helps: Remove dirty dishes and food items from counters. Take toothbrushes, razors, or cosmetics off the sink area. Keep on top of stray hairs. Pro tip: use a squeegee after showering to remove the water and reduce limescale building up. 3. Secure Pets & Provide Access At Cleaning Queen we love pets—but they can be distracting. On the day of cleaning: Let us know if pets will be home (especially if they’re reactive or nervous). Keep pets in a separate room or garden if possible. Ensure keys, alarm codes, or access instructions are communicated in advance if you won’t be in. Some clients also leave out pet-safe floor sprays—we're happy to use these when requested. 4. Make Special Requests in Advance Want us to focus on skirting boards, deep bathroom scrubbing, or skip a certain room? Just let us know. Best practice: Message or email requests or you can let your cleaner know on the day if you wish as long as it fits within the timescale booked. Label any areas that should be avoided (e.g. work-from-home offices) 5. Leave Out Products (If Required) While Cleaning Queen bring their own products, clients w ith allergies, eco concerns, or pets may prefer to supply their own. We use our clients vacuum and mop so please either advise us where these are kept or leave them out for your cleaner. Options: Leave out preferred products (e.g. Method, Ecover, Zoflora) and tools (like your own mop or vacuum). Speak to your cleaner or leave a note if certain products should or shouldn't be used in certain rooms. If you’d like us to use your own products just let us know—we’re happy to do this. 6. Prep Payment & Instructions (If You're Out) If you won’t be home during the clean: Provide us with detailed instructions on access and any specific requests in advance Leave payment (if paying by cash) in a clearly labelled envelope. Ensure doors, gates or alarm systems can be operated easily. 7. Don’t Worry About Perfection! Your cleaner isn’t judging your home. We’re here to make life easier, not harder. Life gets messy—especially with children, pets, or a busy schedule. That’s exactly why you asked us to help. We recommend: Keeping open communication. Letting us know what’s most important to you. Booking regular cleans (weekly or fortnightly) for consistently clean results. Preparing for your cleaner’s visit doesn’t need to take long—but a small effort can make a big difference. With a clear space to work and clear instructions, your cleaner can deliver the sparkling results you’re paying for.

The Dark Side of Viral Cleaning Hacks

by Danielle Navarro • 29 June 2025

The Dark Side of Viral Cleaning Hacks: What TikTok Won’t Tell You! In the age of social media, cleaning has gone from a chore to a trend. Platforms like TikTok, Instagram, and YouTube are full of cleaning hacks, DIY solutions, and “CleanTok” time-lapses that promise miraculous results with minimal effort. But while some of these tips are genuinely helpful, others are risky, misleading, or even dangerous. As a professional domestic cleaning company, we’ve seen first hand the consequences of viral cleaning advice gone wrong. Here’s what you—and your home—need to be cautious about. 1. Mixing Chemicals = Hidden Danger One of the most common (and dangerous) mistakes seen in viral videos is mixing household cleaners without understanding the chemical reactions involved. Examples: Bleach + vinegar = chlorine gas (toxic when inhaled) Bleach + toilet cleaner = fumes that can burn the lungs Baking soda + vinegar = dramatic fizz, but neutralizes both and does little actual cleaning Just because it foams or smells fresh doesn’t mean it’s effective—or safe! 2. TikTok = Entertainment, Not Expertise Many creators aren’t cleaning professionals. Their content is often designed for views and likes, not safe or effective results. Unvetted advice : Some “hacks” are based on myths or half-truths. One-size-fits-all tips : Using lemon on stone surfaces, for instance, can etch and damage natural materials like marble or granite. Overuse of products : Soaking fabric in disinfectants may lead to skin irritation or fabric damage. Your home deserves more than internet guesswork! 3. Damage to Surfaces & Appliances What looks satisfying in a 15-second video can cost you in repairs. Common Issues: Magic erasers scratch glossy or delicate surfaces if used too harshly. Toilet cleaning bombs (often with blue food dye) stain ceramic and plastic. Foil in the dishwasher trick (to make cutlery “shinier”) can void your warranty or harm filters. What seems like a “cheap trick” can become an expensive mistake! 4. Wasteful or Overcomplicated Routines Some viral hacks involve multiple steps or excessive use of products you don’t need: Using six products where one will do Cleaning routines that take 3–4 hours daily —unrealistic for most Highly fragranced items that trigger allergies or asthma in small homes with poor ventilation Minimalism often wins. Less product, more technique! Safer Alternatives: What We Recommend Instead of jumping on the latest trend, try: Microfibre cloths + warm soapy water for most surfaces Using eco-certified, fragrance-free products for kitchens and bathrooms Following manufacturer guidelines for ovens, floors, and furniture Consulting a professional (like us!) for deep cleans, limescale build up and maintenance cleans Final Thought TikTok hacks might look impressive—but they’re no substitute for real knowledge, experience, and care. At Cleaning Queen, we love innovation—but only when it’s safe, proven, and actually effective. Let’s leave the entertainment to influencers and the elbow grease to the experts!